CUSTOMER SERVICE WITH A SMILE
Ross DiGiacomo
When was the last time you walked into a retail store and were greeted warmly? The one store that always comes to my mind is Nordstroms. Every salesperson there shoots me a genuine smile and positive energy while giving me the space I need to browse in the department of my choice. This energy is not limited to the department I am in, but extends throughout my whole shopping experience.
We at Barrett’s Home Theater in Chicago like to think of a customer’s shopping experience with that same positive energy. This begins from the moment a customer walks into our store and meets with a sales consultant. It’s there when we begin a project and our operations staff takes over, and continues when the sales consultant calls to ensure you are happy and satisfied with all aspects of your shopping experience.
Adam Natali, Project Manager of the custom installation department, takes the word “satisfied” very seriously. “My duty is to manage a job from the point a system proposal is accepted, all the way to the completion and beyond. I believe the words ‘satisfied’ and ‘beyond’ are critical, because customer service doesn’t end with the delivery and installation of goods.”
Natali goes on to state; “Regarding customer service, I think the most important reason we are better than our competitors is that we not only promise great customer service, but we deliver it. When I deal with the customer service department at other companies it often feels like the person I’m working with is trying to find any excuse possible as to why they can’t help me. Our customer service department is filled with people who take a personal satisfaction and pride in everything that they do. Because of that we end up building a more personal relationship with our clients.”
John Wettlaufer, Custom Sales Manager and 20 year veteran of Barrett’s Home Theater Chicago believes what makes the final experience so rewarding for customers is, each family member can easily access the components of their home theater and utilize them to their maximum potential. According to Wettlauffer, “When I walk into some homes, people have no idea how to operate what they paid for and they don’t fully understand how the different components interface with each other. Barrett’s Home Theater’s custom installation programmers have the ability to take audio/video components and maximize their efficiency and usability for all members of the family. We make the purchase cost-efficient for each customer, and will ensure the products and services are reliable for years to come. After all, why spend money on something if you can’t fully use it?”
It is that energy and personal customer service that drives the personal relationships with our customers. With second and third generation customers returning and telling their friends, we feel blessed to have such a great staff and wonderful customers, while providing the best products on the market. And for that, we are grateful!
Dianne Barrett
