ATTENTION TWEETER CUSTOMERS

Sam LaGuidice (left) and David Kochanowski (right)

Do not be dismayed that Tweeter has disappeared from the Chicago land market. Why? Because Barrett’s Home Theater Chicago has hired two of the finest sales consultants Tweeter had to offer. This dynamic duo has the knowledge and resources to convert the lost souls abandoned by their favorite audio and video store into valued Barrett’s clients.

Joe Barrett, president of Barrett’s Home Theater, has a philosophy about hiring new staff: hire outside the box and everyone benefits. Even with his 30 years in the business, Joe acknowledges the fact that these new employees understand and utilize technologies in ways he never dreamed of. He values the perspectives of ex Tweeter employees, David Kochanowski and Sam LaGuidice and realizes that their insights to retail and custom installation will teach him many valuable lessons.

Sam LaGuidice believes branding and personalized customer service, especially with the follow-through, is the difference between Barrett’s Home Theater and Tweeter. Sam states, “After working at Tweeter for eight years, I realized in my six months at Barrett’s Home Theater Chicago that I have the resources at my disposal to provide the best customer service. And these resources are far superior for custom installation projects then they were at my former employer.” He goes on to talk about the support staff. “The project managers, John Cook and Adam Natali are part of the sales support team and I can honestly say that I can provide the customer a better sales experience and custom installation follow-through at Barrett’s Home Theater because of John and Adam’s practices.”

David Kochanowski could not agree more with Sam and his assessment of the differences between the two retailers. “At Tweeter, I would often have to go out to fix installation problems which were a common occurrence.” David goes on the say, “I know that having the staff in place behind the scenes allows me to work with the client while taking care of the finer details.” In addition, David is a stickler for offering a product to match the needs of each customer. He is a supporter of a few quality brands and will stick with them as long as the manufacturer follows through with their support. David concludes, “Our audio video selection at Barrett’s Home Theater Chicago is not only equal in quantity, but much better in quality. It includes furniture as an additional category of solutions that was almost obsolete at Tweeter.”

Joe Barrett hopes ex Tweeter customers and even Circuit City customers will give us a look. The relaxed atmosphere, matched pricing policy, and follow-through service, combined with 140 plus years of combined audio video experience will make you a true believer of our commitment to be the best. And it is this commitment that has kept us in business since 1966.

By Dianne Barrett

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